Karen.E.Buck

What’s on my mind

#BlackbaudProblems

October 3, 2013

bb-problems
#BlackbaudProblems is a social media campaign launched at the 2013 Blackbaud Conference for Nonprofits. Beyond Nines, an independent hosting and consulting provider for Blackbaud products, wanted to make sure that everyone who attended BBCon would remember the campaign. Components included:

  • A meme-driven Tumblr
  • Supporting presences on Facebook, Twitter, Instagram, Pinterest and Google+
  • A roving Segway team to spread the word
  • Promotional stickers and cards for attendees
  • Branded prizes including “therapy packs” and t-shirts

 

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