What’s on my mind

Foundation for Science and Mathematics Education goes digital

March 15, 2014

Sci High is a New Orleans charter school with a heavy emphasis on science, technology, engineering and math (buzzword=STEM). As a public school, a significant gap exists between public funding and the budget to create a high-impact environment for New Orleans high-school students.

Enter the Foundation for Science and Mathematics education, which seeks to cover that gap and uplift the efforts of Sci High’s amazing students, faculty and administration.

I started working with the Foundation last year after my longtime colleague Diana Pinckley passed away. Diana served on the Foundation board and generously donated her time to assisting them with communications. I stepped in for last year’s annual report, and then took the Foundation on as one of two pro-bono clients starting in the fall of 2013.

This year, we revamped our communications approach, and have been layering email and social outreach in addition to traditional letters and mailed brochures. The centerpiece of this effort is the 2012-2013 Report to Our Community, which launched in February. You can browse the flip-page version online by clicking on the graphic below.

Chain Reaction promo

A note of thanks to Paulette Hurdlik, whose work I’ve continued to base the Foundation’s identity on, as well as Christine Quebedeaux, who saved me from my dangerous level of InDesign skill by prepping the file for the printer.

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