Karen.E.Buck

What’s on my mind

Jackson Academy refreshes website for start of new academic year

August 22, 2013

Congratulations to the team at Jackson Academy, who recently re-launched their website.

JA had already developed a design system and completed preliminary WordPress integration, but knew they needed to address content to make the site more inviting and usable. To identify storytelling possibilities and highlights, I completed on-campus and phone interviews with divisional deans, administrators, faculty and students. I then worked with the communications group at JA to develop lead content for the site, focusing on the top 20 pages of overview information on what makes JA different, academics, campus life and more.

Screenshot for JA website and video

Once we had our written content finalized, we distilled key JA messages into a script that was used for a short introduction video featuring a JA student.

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