Latina Bloggers Connect website relaunches
April 25, 2013
Latina Bloggers Connect offers both bloggers and brands ways to partner with the Latina blogging community. The site launched in 2010 using basic WordPress template functionality. The visual and content focus of the first site was the blog itself, which communicated best practices, info about upcoming campaigns and more to the bloggers themselves.
With success, content and connections grew, and LBC needed to re-imagine its website. The linear nature of the blog had made it difficult to find “overview” information, and brand-manager audiences had to hunt around for more information on working with the LBC team. The new site needed to be easier to navigate and provide clear information about the services and opportunities available.
Together with designer Maria Etkind and producer Erin Allen, I re-approached the site so that first-time brand and blogger visitors could intuitively find in-depth information about working with or joining LBC.
The home page now provides three slices for visitors to explore:
LBC’s social media assets are interwoven with the new template designs — recent blog headlines, tweets and Instagram photos automatically populate the footer — which instantly communicates the diversity of platforms and assets available.
We developed content that provided more context and education about LBC’s efforts, including clear calls to actions so that bloggers and brands would sign up to connect. Using fun, welcoming graphics and a tone that adds Spanish phrases into the mix, the site highlights case studies, bloggers and brand partnerships — the true success stories at the heart of the LBC brand.
We continue to use WordPress as the content management system for the site, but developed custom template options to allow for greater sophistication in selecting the most strategic content for features, presenting “static” content, and weaving blog headlines in appropriate venues using “tickers” and related posts dynamic functionality.
Over the course of four months, a three-person team took the new site from idea to launch.